At the moment, online bookings are steadily increasing but still at a very low rate. However, an interesting matter is that at the same time traffic on many hotel websites is relatively medium to high levels relative to an almost “ very low to no booking” environment.
Why is that?
Well even though people are not allowed to travel, they search online for future places to stay when restrictions are complately lifted. They are looking for some much needed inspiration and are in the dreaming phase.
How can you create an opportunity in such a situation?
Create an e-book or guide with useful tips for your area.
Even though restrictions in the majority of countries around the world have eased, people are still hesitant to be out of home. As a result, they spend most of the time at home with little things to do and tend to consume a lot more information.
If what you offer is valuable, it is highly likely that you will be attracting those potential guests that will be willing to give you their email address in exchange for your offer.
This is a double bonus.
Here is why:
1. You will receive the email address of a potential traveler that is interested to stay in your area. By having their email information, you have the chance to send them informational and promotional emails and keep the conversation going.
2. With your guide you have the chance to show your expertise on your local area to potential guests. This in turn increases your chances on converting them into guests when restrictions are lifted.
Moral of the story invest some time to create a guide or e-book of great value!
Do you want to expand your reach to even more potential travelers?
Create guides on different languages aiming for your target audience. Multilingual content will help you educate people that are not English native speakers, broadening your reach to a global audience (psst We can help you on the translations part 😊).
That was it for today!
If you found the information useful, please share it with fellow hoteliers.
If you are looking for our real time online quote to translate your website or guide you can find it here (include a link of the order online button). Alternatively, you can reach out to our sales team at sales@painfreetranslations.com .
Every day we help hoteliers reach their ideal audience and improve their conversions & guest relations through our translations. We are eager to help your hotel or b&b improve those aspects as well!
